Tuesday, March 24, 2009


This one's freakin awesome.
Made in Holland ;)

What's in the BOX? a riddle to the apocalypse

This POV viral campaign advertisement demo film(?!) is an amalgamation of cell phones, VR headsets, Lost music, Half-Life references and hat tips to movies like 28 Days Later. But what, exactly, does it mean?

Spotted initially by CrunchGear, the movie links to a web site called What's In The Box, but the trail pretty much ends there. They don't have any ideas either.

If anything, it's just a cool short film that successfully combines gadgets, sci-fi and film making into a nice little package. That it apparently doesn't have any point whatsoever, and ends somewhat abruptly with a "singularity," well, that's another thing. For now, enjoy this on a lazy Sunday. [CrunchGear]

Thanks Niev for sharing it with me!



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